sonika · private beta
you asked the right question. we know the answer:
The music marketing OS behind a small circle of managers, labels and artists. We’re inviting a few more to join and use it for free until the beta ends.
the sonika loop: one system for every fan signal.
- readstreams, ads, tickets and fans, together
- learnwhat moved people, and what didn't
- actlaunch the campaign that works
- compoundthe next one starts ahead
inside a sonika campaign.
1 · choose your goal
Pick what this campaign is for. Everything after it, from the page to the ads, is set up around that goal.
◎ campaign goal
StreamsTicket Sales✓EngagementSign upsFollowersPre-SavesMusic SalesFan Gates
2 · set up a page or integration
Build the page in minutes, or plug in your integration.
✦Sonika AI can draft this for you
3 · plug & play Meta ad campaigns
13 Meta Ad campaign templates, technical setup already optimized. Pick the audience, add the creative, done.
✦Sonika AI can draft this for you
4 · fans take action
Every action traced to the ad that drove it. Omnitrail filters out bots and ad blockers, so campaigns optimize for real fans.
fan actions3,721
total views6,712
unique views3,114
event type breakdown
attribution · campaign › ad set › ad
- Sell Tickets · Retargeting1,148
- IG engagers · 30d712
- Koko teaser video · cut B437
- Lineup carousel182
- Date card · static93
- ‘Buy Ticket’ Clicks436
5 · know every fan
Every fan gets a profile. Opt-ins get the full picture; everyone else is mapped by their actions, anonymously.
fan profileAmy Wineamywine@house.mailSpotify connected
total fan actions14
countryGB
first seenApr 12
deviceMobile
activity timeline
- Ticket purchasedShotgun integration2 tickets · Koko LondonMETA-KOKO-RT-CLICKS◍ GB▭ MobileJun 22, 2026 21:14
- Ticket link clickedon Koko LondonMETA-KOKO-TIX-03◍ GB▭ MobileJun 14, 2026 19:42
- Completed pre-savespotifyon New single pre-saveMETA-PRESAVE-02◍ GB▭ MobileApr 12, 2026 21:53
6 · retarget fans who act
Fans who act become the audience for your next campaign.
↻ retarget · my audiences
IG Engagers872KClicked ticket link52KClicked to Spotify9.5KFollowed on Spotify4KPre-saved2.4KPre-save incomplete1.1K
7 · learn, remember, start ahead
Sonika AI reads the campaign and saves what worked to the artist’s memory. The next one starts from there.
✦Sonika AI · campaign recap&friends @ Koko London
what we learned
- 2×London fans converted twice as well as the rest of the UK
- +38%Video creatives beat static on cost per ticket
- Thu–FriMost tickets sold between 7 and 10pm
next move
Next date, new city: launch with London's winning video, the Thu–Fri timing and a lookalike of the 1,274 ticket buyers.
↻ back to step 1, starting ahead
✦ sonika ai
a marketing manager that reads all your data, and acts on it.
✦Sonika AIbeta&friends
How did Koko London go?
Sold out. 1,274 tickets at $1.17 each, 31% cheaper than your last show.
best ad setIG engagers · 30d
winning adKoko teaser video · cut B
cut next timeDate card · static
Plan the next date in Amsterdam. €500, and write the copy.
Drafted. Last time video beat static by 38%, so I led with the teaser. Targeting a lookalike of your 1,274 buyers, Thu–Fri.
campaign ready to review
ad sets3
budget€500 · 14 days
smart linksnk.bio/ams
“Amsterdam, you asked. &friends live, one night only. Tickets at the link.”
Review & launch →
Ask Sonika anything…↑
what's inside sonika. some of its main features.
data in / direction out+
- Sonika AIAsk in plain language. It reads 13+ platforms, scores every release and drafts your next move. It only acts with your OK.
- Omnitrail AttributionEvery fan action traced back: from the ad, to the smart link, to the Spotify save, to the ticket.
- Unified Analytics13 platforms in one dashboard. Listeners, popularity, geography and more.
orchestrated campaigns+
- Smart Links7 page types. Every fan action is tracked as a conversion.
- Plug & Play Meta13 ready-made campaign templates, wired to the right smart link. You bring the creative.
- Server-Side TrackingMeta, Google and TikTok conversion APIs that ad blockers and iOS limits can't break.
- Your Data, Your AudiencesRuns on your own Meta account and pixel. Sonika takes 0% of your ad spend.
every campaign builds on the last+
- Fan CRMEvery fan who lands on a link joins your database, tied to the ad that brought them in.
- Trigger the AlgorithmScale the fan actions that matter, like saves, follows and pre-saves, so the algorithms pick up your release. With Pre-Save Forever, fans connect once and every future release saves on drop day.
- Turn Fans into BuyersTicket and music campaigns aimed at fans near your shows, or ready to buy.
Born from almost 10 years of music marketing at Loudlab, a boutique agency helping artists reach millions of streams and sold-out shows.
Business Partner
small on purpose. so we can do this properly.
- Your first campaign set up with the people behind Sonika.
- What you ask for in the beta goes straight onto the roadmap.
- Beta testers keep the best terms for good: the best pricing and discounts, and grandfathered access to new features.
you asked the right question. few will get the answer.
We’re opening a small ADE 2026 cohort, and seats are limited. Apply before they’re gone.