sonika · private beta
you asked the right question. we know the answer.
The music marketing OS behind a small circle of managers, labels and artists. We're hand-picking a few more, free for the whole beta.
one place for every signal. every move makes the next one smarter.
- readstreams, ads, tickets and fans, together
- learnwhat moved people, and what didn't
- actlaunch the campaign that works
- compoundthe next one starts ahead
one show, start to finish
1 · set up the smart link or ticket integration
Pick the goal and build the page in minutes, or plug in your ticketing.
pick the goalStreamsTicketsFollowersSuperfansPresavesContestMailingMerch
2 · plug & play Meta ad campaigns
13 ready-made Meta campaigns. Launch without the Ads Manager maze.
3 · fans take action
Every view, click and save, traced back to the ad or post that drove it.
fan actions3,721
total views6,712
unique views3,114
event type breakdown
attribution · fan actions by source
daily trends · 19 daysviews clicks
per-fan actions
965c88526…Ticket Link ClickedViewClick to Social6e2c8d8fa…Click to SocialTicket Link ClickedView123d59705…Ticket Link ClickedViewce27744d0…Click to SocialTicket Link ClickedView
4 · know every fan
Each fan gets a profile: who they are, where they are, what they did.
fan profileAmy W.amy.w•••@gmail.comSpotify connected
total actions14
countryGB
first seenApr 12
deviceMobile
activity timeline
- Saved to libraryspotifyon Pre-Save ForeverPSF-AUTO · release day◍ GB▭ MobileJun 20, 2026 00:01
- Ticket link clickedon Koko LondonMETA-KOKO-TIX-03◍ GB▭ MobileJun 14, 2026 19:42
- Submitted email (Spotify)on Koko LondonIG-STORY-KOKO-01◍ GB▭ MobileMay 3, 2026 21:54
- Followed artist on Spotifyon New single pre-saveMETA-PRESAVE-02◍ GB▭ MobileApr 12, 2026 21:53
- Completed pre-savespotifyon New single pre-saveMETA-PRESAVE-02◍ GB▭ MobileApr 12, 2026 21:53
- presave_clickspotifyon New single pre-saveMETA-PRESAVE-02◍ GB▭ MobileApr 12, 2026 21:52
5 · retarget the fans who acted
The fans who acted become the audience for your next campaign.
↻ retarget · my audiences
Clicked ticket link2.6KClicked to Spotify473Followed on Spotify199Pre-saved118
↻ and the next campaign starts ahead.
what's inside. some of it.
data in / direction out+
- Sonika AIAsk in plain language. It reads 13+ platforms, scores every release and drafts your next move. It only acts with your OK.
- Omnitrail AttributionEvery fan action traced back: from the ad, to the smart link, to the Spotify save, to the ticket.
- Unified Analytics13 platforms in one dashboard. Listeners, popularity, geography and more.
orchestrated campaigns+
- Smart Links7 page types. Every fan action is tracked as a conversion.
- Plug & Play Meta13 ready-made campaign templates, wired to the right smart link. You bring the creative.
- Server-Side TrackingMeta, Google and TikTok conversion APIs that ad blockers and iOS limits can't break.
- Your Data, Your AudiencesRuns on your own Meta account and pixel. Sonika takes 0% of your ad spend.
every campaign builds the last+
- Fan CRMEvery fan who lands on a link joins your database, tied to the ad that brought them in.
- Trigger the AlgorithmPre-Save Forever: fans connect once, and every future release saves to their library on drop day.
- Turn Fans into BuyersTicket and music campaigns aimed at fans near your shows, or ready to buy.
the rest you'll see inside.
Born from almost 10 years of music marketing at Loudlab, a boutique agency helping artists reach millions of streams and sold-out shows.
small on purpose.
- A few seats each month.
- Built with the people inside it.
- A direct line to the team.